Sales, GTM and revenue systems
Yash
Thadani
I build the revenue engine from zero, then automate the parts that should not need a person. Berlin, originally Mumbai.
Now
Head of Sales & Marketing at FaustAI
FaustAI is an AI knowledge documentation startup, funded through the TU Berlin EXIST programme. I joined in December 2025 and built the go-to-market side from nothing, including the outbound tooling underneath it.
The part I am proudest of is the outbound system below. It finds the right accounts, researches them, writes to them, and sorts the replies without anyone sitting in the middle of it.
Dec 2025 to presentThe system
An outbound loop that runs itself
Signals and accounts
Pull in prospects and the buying signals that make today the right day to write.
Verified contacts
Waterfall enrichment so every send goes to a checked business address with real context attached.
Personalised sequences
Orchestrated email sequencing, with each message written from the signal and not from a template.
Classify and draft
An AI layer reads each answer, labels it, and drafts the follow-up for interested prospects.
Alongside the automation I ran LinkedIn campaigns and wrote personalised follow-ups to interested prospects by hand, because the system is only as good as the conversations it hands over.
Experience
Three-plus years of sales, from cold calls to automated pipelines
Sales professional driving lead generation and pipeline growth across SaaS, MedTech and EdTech. Skilled in outbound prospecting, CRM optimisation and multi-channel outreach, and keen on connecting enterprise clients with tech-driven solutions to complex problems.
- DEC 2025 – PRESENT
FaustAI
Head of Sales & Marketing · Berlin
- Built the go-to-market engine from zero for an AI knowledge documentation startup funded through the TU Berlin EXIST programme.
- Designed and run an AI-powered outbound system on Clay, n8n and HubSpot, with enrichment through FullEnrich, LeadMagic, Apollo and Unify, plus an AI layer that classifies replies and drafts follow-ups.
- Ran LinkedIn campaigns and personalised follow-ups to interested prospects.
- APR – JUL 2025
AICU GmbH
Working Student, Business Development · Berlin
- Drove multichannel prospecting with LinkedIn Sales Navigator and Instantly.ai, generating 150+ qualified enterprise leads a month and expanding the pipeline by 20%.
- Created personalised outreach cadences for research institutions and corporate R&D teams, improving reply rates by 25%.
- Optimised HubSpot workflows and lead tracking, giving 30% higher pipeline visibility.
- NOV 2024 – FEB 2025
HomeToGo GmbH
Working Student, Chief of Staff Office · Berlin
- Used Clay to generate and segment 4,000+ qualified leads in under 3 months, driving pipeline growth and supporting market expansion.
- Designed scalable automation workflows in Clay for reporting and lead management, raising efficiency by 20%.
- Delivered market research and data-backed insights, improving project outcomes by 25%.
- SEP 2023 – OCT 2024
International Immigration
Co-Founder · Mumbai
- Set sales targets and KPIs and consistently reached 125% of quarterly goals.
- Negotiated and audited partner contracts, improving pricing transparency and holding a 93% client retention rate.
- Streamlined sales processes in HubSpot and Zoho CRM, cutting lead response time by 30% and lifting team productivity by 15%.
- Ran 15+ sales campaigns with Mailchimp and Mail Merge, increasing lead conversion by 20%.
- Mapped processes and strategy on Miro boards, and ran 5 training programmes a month on sales skills, product knowledge and CRM adoption.
- SEP 2022 – SEP 2023
IELTS Material.com
Associate Sales Trainer · Mumbai
- Trained and mentored 10 to 15 new BDEs every month, who together generated INR 1M+ in monthly revenue.
- Analysed sales funnels, fixed bottlenecks and raised lead-to-deal conversion by 18%.
- Launched 10+ campaigns with marketing, generating 500+ fresh leads a month.
- NOV 2021 – SEP 2022
IELTS Material.com
Business Development Executive · Mumbai
- Found and won customers through market research and 200+ cold calls a day.
- Reached total revenue of INR 1.8M, 135% of target.
- Kept the CRM database structured and actionable for sales and marketing.
- JUN – OCT 2021
Jaro Education
Business Development Executive · Mumbai
- Reached 95% of sales targets through outreach and pipeline management.
- Kept client data clean in Salesforce and LeadSquared.
Toolkit
What I work with
CRM & sales tools
- HubSpot, Zoho CRM, Salesforce
- Clay, Instantly.ai
- LinkedIn Sales Navigator
- Mailchimp, Mail Merge, Zapier, n8n
Automation & data
- Notion, Google Workspace
- Tableau
- Excel (advanced)
- n8n
Productivity
- Jira, Confluence
- Slack, Miro
- Trello, Asana
Presentation & design
- PowerPoint
- Canva
- Figma
Education
Finance first, then sales
- GRADUATED JAN 2026
Berlin School of Business and Innovation
Master's in Finance & Investments · Berlin
- GRADUATED APR 2021
K.J. Somaiya College
Bachelor's in Financial Markets · Mumbai
- LANGUAGES
English C2 · German A2
Working language is English.